NYX Milan, the hotel of street art
Text Cesare Cunaccia
The name refers to the Greek goddess of the night: NYX Milan is the surprising and conceptually forward-looking hotel that made its appearance on Piazza IV Novembre less than a year ago. It offers an array of services and hospitality experiences in line with a different, emotion-based, contemporary and engaging approach. Three hundred rooms spread over the twelve floors of a rationalist building known as the former Philips building take place of pride at the centre of an area of Milan, which is undergoing great transformation. The view from the windows of the various floors offers a tangible sense of the breadth of the changes that are occurring in Milan: standing against the horizon are increasingly higher buildings that frame the early XX century architecture of the city’s main train station.
NYX is part of the Fattal Hotels Group division and is the first in a series of ten new hotels that are set to open across Italy’s main cities over the course of the next three years. The standout element that captures the eyes immediately is the urban artistic attitude that gives the inside of the hotel the overall feel of a gallery thanks to the works of street artists that have become prominent names on the international scene. Peeta, Joys, Jair Martinez, Yama 11 are only some of the artists that have collaborated with NYX over a period of three months in a continual reviewing process. Their works represent a vibrant expression of contemporaneity that asserts its presence right from the hall. The same is true of the outdoor patio covered with 28-meter graffiti art by Vesod, columns painted with Joys’ signature 45 degrees patterns and a wall frescoed by Peeta and Yama 11.
The hospitality concept offered by NYX differs from the well-established clichés. From the guided tours to the discovery of any hidden gems of urban art in Milan and a tattoo artist available on demand to room hair and beauty treatments to the offering of Clash restaurant based on the marriage between street food and vegetarian/vegan elements. In the upcoming months, the young and metropolitan attitude of NYX will be enriched with extra tours, a cinema, yoga classes on the rooftop and a vibrant program of exhibitions and events dedicated to the language and artistic experimentations of the third millennium.
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