Text Cesare Cunaccia
CEO Pietro Beccari talks about beauty, even before culture, as the primary reason for exhibitions and for the great restoration works of Rome heritage undertaken by the Maison over the last years. The last chapter derives from the connection of the brand with the big screen, the theme of Fendi Studios, the exhibition opening today during Rome Film Fest at Palazzo della Civiltà Italiana, until 25th March 2018.
The concept of interactive: the visitors become protagonists of the show, more than being just spectators, as they are plunged into a multi-sensory path revealed amidst costumes, furs and accessories manufactured by Fendi for the cinema.
Sitting at the wheel of a roadster, metropolitan scenes will string behind you in the first ‘Studio’, entitled Easy Riders. You will step into a New York building in slow motion, or appear on the scene like Madonna in Evita or Edward Norton and Tilda Swinton in Grand Budapest Hotel or accompany Michelle Pfeiffer of The Age of Innocence by Martin Scorsese. Your face, in The Palazzo of Desires, is reproduced on a scale model of Palazzo della Civiltà italiana. In FENDI’s Adventure in Tenenbaum Land, visitors will go through a corridor of mirrors, at the bottom of which they find themselves in a scene of the movie The Royal Tenenbaums with Gwyneth Paltrow. Her Eighties’ style mink coat is a stone’s throw, just like the cloak worn by Catherine Deneuve in Princesse Marie, the white fur with golden metal inserts of Sharon Stone in Basic Instinct or the decorated and multi-coloured one that Meryl Streep shoves violently on her office desk in The Devil Wears Prada. In a theatre with sixty-four seats with red velvet chairs, all these films are made of cardboard.
The opening was yesterday evening, 26thOctober. A dinner that also marks the opening of Rome Film Fest. Actresses, film directors and politicians, fame is restored to Rome, the EUR of Fendi holds the forts of Cinecittà – princess Martine Orsini stood out for her grace and irony ability, low heels, ultra-coloured fur and glasses with a dark frame.