Text Maria A. Crespi
AmfAR has changed its skin. From now on it will be hard and of struggle, it will mean, besides its meaning. Taking a road or losing it forever, a definite break with compromised faces, a female oath. Twenty-five women, all acting as front-woman, HonoraryChairs in the key year, as many as the years celebrated in homage to the intuition of Liz Taylor who had the idea to raise funds for AIDS research. Linda Evangelista, Silvia Fendi, Kate Hudson, Scarlett Johansson and many others because the official hashtag #AmfARCannes #BeEpic was perceived as the right thing, a natural emanation of #MeToo suitable for the moment, able to mitigate even the glorious un-correct of a rich party. The first AmfAR after Weinstein, evil memento to the transience of human things. Overcoming Harvey and the financial scandal that fell on him with a weight of infamous spot: accused of having drawn profits from fundraising.
Pierce Brosnan arrived on purpose. Leonardo Di Caprio remained at home but, on the other hand, Sting and Shaggy were celebrated guests, with Grace Jones who will be seventy years old on Saturday. At the Hotel Du Cap/Eden Roc in Antibes, usually heavily guarded, where the charitable beauty night has been spent for years, all welcomed by BoldFilms and Chopard main sponsors together with PernodRicard, new entry. On the redcarpet, many models dressed as they went to the beach or in the bedroom – Bella Hadid, undisputed icon of what we are obliged to define trash.
One hundred thousand Euros for a table overlooking the performers and the auction of the privilege for discomfort. Forty dresses specially realised by Armani, Max Mara, Ralph Lauren, Alberta Ferretti, a bronze of the celebrated Chinese artist Ai Weiwei and a sculpture by Bernar Venet and a Bentley of 1964. Doubling past glories, in terms of money offered, is not easy, 210 million dollars of which 20 collected in 2017 while in 2014 the evening yielded 34 million. For its part, AmfAR has invested more than 517 million dollars in research programs against AIDS and funded over 3,300 research teams worldwide.
Text Cesare Cunaccia
Summer Rocks! The euphoric rhythm of the bubbles, the brightness of its effervescence and the joy that inevitably comes with a flute of champagne are undeniably linked to the visual evocation of memorable parties and lavish celebrations on the chicest urban roof decks, on a yacht, at iconic villas and beach clubs or at the most prestigious resort addresses.
Moët & Chandon, a legendary name steeped in tradition among Champagne producers, has always been synonymous with this light, radiant and delightful commitment in a play of association between glamour and bygone literary memoirs, refined elegance and pure unadulterated fun.
Suitably timed to plunge into summer 2017 comes Moët Ice Imperial, the first champagne specifically designed to be drunk on the rocks. A drinking experience that is pure pleasure, joie de vivre and effervescence. The classic irresistible charm of brut coupled with Moët Hennessy’s young and playful innovation joined the major parties that punctuated the 70th edition of Cannes Film Festival, and in particular the highlight soirée that concluded the whole celebrations: the amfAR gala on the evening of the 25th of May.
The jet set was perhaps the truly distinctive feature of the entire edition of this year’s Festival on the Croisette. A moving fiesta packed with happenings that took over the French Riviera where, next to the usual who’s who of the international jet set scene, almost interchangeably, the leading men and women of the films presented at the Festival made their appearance on the Croisette in something akin to Ophüls’ la Ronde, which is ultimately a ‘Best in Show’ competition among the biggest fashion and jewelry houses. Moët & Chandon is part of the ritual, even its symbol perhaps.
As expected, the most glorious event of the Festival’s social scene was the amfAR black tie dinner at the Hotel du Cap-Eden-Roc in Cap d’Antibes, which is traditionally followed by a charity auction raising funds against AIDS. Over the course of its 24 years history, the benefit event has raised more than $ 190 million, used to finance amfAR’s life-saving research programs.
Among the guests stars of the evening where Twin Peaks’ director, David Lynch, Cannes Jury President, Pedro Almodóvar, brooding hunk Robert Pattinson, Will Smith, Nicole Kidman, model Irina Shayk and many others. Moët Ice Imperial chose a truly special occasion for its debut, one that combines glamour and the eternal magic of the silver screen with a social and humanitarian cause.