How to ride the market without Instagram and without multinationals behind it? A too sweet perfume that becomes a bestseller is a contradiction in the laws of industry
France claims supremacy in the perfume arts – but once again, Italy shows it has the creative resources and the production methods to compete. Perfume culture: the Martone family
A freedom that began as a necessity, became a provocation, broke out as a revolution and then turned into ostentation – Yves Saint Laurent and one single word; Libre.
Un profumo per pochi non deve essere per tutti. Contando su questo assioma, Le Labo vince il mercato a New York. Storia di un successo nato dall'assenza di comunicazione
How much history is hidden in a perfume? A perfume distributor takes us back to the beginning of the 1900s, when Paris was in Milan’s shadow. Might history repeat itself today?
In the 18th century, a Spanish artisan brought the flowers of the Mediterranean to the court of King George II and opened Floris Jermyn Street
It is forbidden to wear perfume from Monday to Friday in Atelier Fragranze Milan. In conversation with Luca Maffei.
Atelier Cologne, Paris: “Atelier” refers to the artists and craftsmen who create the products for the brand; “Cologne” pays tribute to the muse of the brand, Eau de Cologne.