It is forbidden to wear perfume from Monday to Friday in Atelier Fragranze Milan. In conversation with Luca Maffei
Atelier Cologne, Paris: “Atelier” refers to the artists and craftsmen who create the products for the brand; “Cologne” pays tribute to the muse of the brand, Eau de Cologne.
Packaging and branding influence buying trends, especially when it comes to fashion. A blind test allows customers at Nose Paris to find a fragrance that reflects them.
Can a fragrance create a home? The city of Parma, the Proust's dreaming: when we say it smells like home it means we feel at ease. Acqua di Parma candles
Do you remember the story of Yves Saint Laurent? It’s a nice story to repeat – there are almost three thousand dresses and accessories at the Musée YSL in Paris, but not a single perfume