Claudia Li, moodboard by Giorgia Fuzio

How do you bring a vision into full-fruition? Forming ideas, images and concepts means to operate beyond the input of our physical senses. It is a period of reflection and relates to aesthetics, taking place before considering the restraints of production. Design is the process that precedes the discipline of manufacturing. Our Fashion Editor Giorgia Fuzio in conversation with Claudia Li.


Claudia Li. My background is in Painting. On my mother’s side of the family everyone is an artist of some sort and my dad is an art dealer, so creativity wasn’t something they taught me – it was baked into the way that they lived, and it was normal. They have always believed and supported my decisions, but my dad, till this day, still tells me that my life would be much easier if I painted.

Claudia Li’s parents

I was 19, and at this point I had lived in a variety of cities across the South Pacific, and Europe seemed like the next sensible step. I wanted to express myself through my work in a different way other than painting and to connect with people through a different medium. I wanted to create a conversation between my work and its audience. I left home and moved to London.

Image: Claudia Li

I studied at Central Saint Martin’s for Fashion Design and it felt like a natural evolution. I didn’t have a master plan, I just wanted to be there, push myself and see what came of it. I was recommended to the Parsons MFA program by my pattern making professor at CSM. In 2012, I moved to New York and it was one of the best career defining decisions I’ve made. Henri Matisse was my childhood hero. I think a part of that was because of my mother. Her closet, her garden, her kitchen… were all filled with colors and different shapes and patterns.

Image: Claudia Li

The inspirations in my collections are always informed by my memory and nostalgia. A photograph, a piece of paper with my handwriting, a dried flower that was kept inside a book I never finished. From there we expand our research, and it can be anything, we find words, images, objects, crafts… the more the merrier!

From Claudia Li’s Spring/Summer 2020 collection

There are three of us on the design team, we have fun. We would go off and do our own research and then bounce ideas off of each other. We experiment, so the studio sometimes is filled with water buckets, paints, UV reactive yarns and flowers.

From Claudia Li’s Spring/Summer 2020 collection

The Spring/Summer 2020’s main print was inspired by a photo of my parents in their 20s. My mother in a batik print floral dress, a thick braid wrapped like a crown around her forehead. We overlapped the print with Plumeria flowers and graphic lines which was a reference to shadows cast on the old photo through our studio windows.