Text Matteo Mammoli. "The more a woman toils at home, the more beautiful she is in the eyes of her husband", this is the law in use in the Fifties in America. Mrs Fairytale declaims this, with her hair set and her puffy dress, quickly moving from one hall to another of her bourgeois house – waiting for her husband to come back.
Text Matteo Mammoli. Too awkward, in flight, to read the time on the pocket watch - Santos Dumont complained to Louis Cartier in Paris, during the Belle Époque. The first men’s wristwatch, polygonal dial, leather strap, was born. It was 1904, it was the Santos de Cartier.
Text Carlo Mazzoni. Rapper pants for legs dancing at Venice Beach, volumes interplay with the body without nagging it, fabrics, grammage and composition, after one or ten washings, is a competitive topic. In brief, the catchline is: when it comes to clothes, the more you know, the cooler you are.
Text Jacopo Bedussi. In 2001 the swan dress of the Macedonian designer Marjan Pejoski. People will talk about it everywhere, among charts, loves, hates, parodies, so much to earn a “the Björk’s swan dress” page all for itself on Wikipedia. Interviewed on the subject, «It is just a dress» she replies. What comes next is less aesthetic and more music.
Text Carlo Mazzoni. Tomas Maier remembered a dress by Yves Saint Laurent - the model walked along the catwalk, it was impossible to understand how she had come into that dress, in that space. Fashion for Bottega Veneta is architecture for fashion.
Text Cesare Cunaccia. “It was as if we were drunk on success”, says Bob Krieger. He is referring to the Italian fashion explosion in the Seventies and Eighties, which brought about a total makeover for Milan. Bob Krieger came to Milan in 1967 and never left. His existence is full of superb anecdotes, and unforgettable encounters.